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Annual Winter Conference & Trade Show

January 10-12, 2018

Radisson Plaza Hotel at Kalamazoo Center & Wings Event Center, Kalamazoo

About the Event:

Registration for the 2018 Winter Conference is now open! You can Register Online here.


We are pleased to announce that the Michigan Brewers Guild, in collaboration with the Master Brewers Association of the Americas-District Michigan has prepared a very informative and engaging program for the annual Winter Conference which will take place January 10-12, 2018 in Kalamazoo.

Wednesday, January 10th, will feature the Sensory Evaluation Workshop beginning at 11:00am will be followed by the Allied Member Trade Show which will include the official conference welcome. The Allied Member Trade Show continues to grow and is a very important part of the overall conference. This year the entire Trade Show will take place on one day, Wednesday, and will be at an off-site location with shuttle transportation looping from the conference hotel to the Trade Show at Wings Event Center. The Trade Show will be from 1:00-6:00pm and will include the official conference welcome, food, light entertainment and of course beer in addition to more than 100 Allied Member booth displays. We are very excited about the expanded Trade Show and attendance is required for all Guild member complimentary registrations.

Thursday will begin with the Annual Michigan Brewers Guild Meeting followed by a day packed with concurrent educational sessions including both brewing-focused and business-focused presentations. Thursday will also feature a Keynote presentation and the fabulous Great Beer State Dinner.

Friday will begin with the MBAA-District Michigan meeting followed by concurrent educational presentations and end with a Government Relations and Affairs session. Friday will wrap up at 3:00pm.

The final schedule of presentations is nearly complete and will be announced and posted December 1. In addition to the Sensory Evaluation, Allied Member Trade Show and Great Beer State Dinner you can look forward to hearing from industry notables such as Karl Ockert, Blake Crosby, Rich Michaels, Gary Nicholas, John Bryce, Fred Bueltmann, Carl Setzer, John Holl and others. We look forward to sharing a complete schedule of speakers and presentations on December 1 and appreciate your anticipation, patience and support of our annual Winter Conference.

To make hotel reservations please contact the Radisson Plaza Hotel at Kalamazoo Center at 269-343-3333. Be sure to mention that you are with the conference, as the Radisson makes a special rate available to attendees. 


Allied Member Trade Show:

We are excited to announce a new format to the Michigan Brewers Guild Allied Member Trade Show!

As the Guild continues to grow its membership – in terms of both brewery and allied members – we’ve found it necessary to reorganize the layout of our Annual Conference & Trade Show. In 2018, the Allied Trade Show will be held on Wednesday, January 10 from 1-6pm at the Wings Event Center on Sprinkle Road in Kalamazoo

Current Allied Members may register for both the Trade Show and the Conference on a first-come, first-served basis beginning mid-October and is based on current membership status. Allied members will be contacted directly in order of their membership tiers to purchase a trade show booth ($500) and to register attendees ($225). If you are an existing member, please look for an email from MBG Publicist Dianna Stampfler over the next month (from

If you are interested in becoming an Allied Trade member and participating in the Trade Show, visit our Business Membership page or email

Meet our supporters specializing in equipment, raw materials, supplies, and goods & services specific to the brewing industry. Many Allied Trade members offer special deals or discounts to Michigan Brewers Guild members.

Trade show vendors must be Allied Trade Members of the Guild. For information, visit or email

Vendor registration for the trade show opens to our Allied Trade business partners in mid-November.

2017 Conference Presentations are available in the Member Access area of the website.

Our mailing address: Michigan Brewers Guild • 225 W Washtenaw, Suite C • Lansing, MI 48933

Proud Supporters